Since 1860

TAG HEUERPrecision in Every Second

The ultimate reference in luxury chronograph watches. Swiss-made precision engineered for those who race against time.

TAG Heuer Carrera Chronograph - Swiss luxury watch with silver dial and leather strap
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The Collections

Four pillars of precision

Each collection carries its own character, its own purpose. From the racetrack to the depths of the ocean.

Heritage Collection01

Carrera

The timeless driver's chronograph. Born on the racetrack, refined for a lifetime. Precision engineered with the spirit of the Carrera Panamericana.

Swiss AutomaticSapphire Crystal100m Water
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TAG Heuer Carrera Chronograph watch with silver dial
Icon02

Monaco

The legendary square-faced chronograph. Worn by Steve McQueen. Unmistakable since 1969.

Calibre Heuer 0280h Reserve
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TAG Heuer Monaco square face chronograph watch
Dive03

Aquaracer

Professional dive watch. 300m water resistance. Built for the deep.

$1,600starting
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TAG Heuer Aquaracer professional dive watch
Sport04

Formula 1

Motorsport-inspired. Built for speed. The daily sports chronograph.

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TAG Heuer Formula 1 chronograph watch
Craftsmanship

Built to outlast you

Every TAG Heuer timepiece is engineered to the highest standards of Swiss watchmaking. Materials chosen for strength, precision, and endurance.

Swiss Made

Assembled and regulated in La Chaux-de-Fonds, Switzerland. Every movement certified to COSC chronometer standards.

Sapphire Crystal

Scratch-resistant domed sapphire with anti-reflective coating on both sides. Nearly diamond-hard.

Grade 5 Titanium

Aerospace-grade titanium cases. 40% lighter than stainless steel with superior corrosion resistance.

Ceramic Bezel

High-tech ceramic inserts with engraved numerals. Virtually scratch-proof and fade-resistant.

Entry Point

Formula 1

$1,850starting
  • Quartz or Automatic movement
  • Stainless steel case
  • 200m water resistance
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Most PopularBest Seller

Carrera

$3,650starting
  • Heuer 02 Automatic chronograph
  • Sapphire crystal caseback
  • 80-hour power reserve
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Dive

Aquaracer

$1,600starting
  • Automatic movement
  • 300m water resistance
  • Ceramic dive bezel
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Monaco

$7,700starting
  • Calibre Heuer 02 Automatic
  • Iconic square 39mm case
  • Leather or bracelet
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Experience in Person

Try on the timepiece that fits your story

Visit an authorized TAG Heuer boutique. Our watch specialists will help you find the perfect chronograph.